Eco-Fashion and innovative
We strive to sensitize people to think and to act in a sustainable way, through a new expression of fashion and style: Eco-fashion. A new trend that is increasingly affect different areas, from emerging designers to big maison. Green and watchmaking merged into a new combination. AB AETERNO invests a lot of energies and resources in Research & Development, bringing innovation in production processes and testing new recycling materials for the creation of new collections. In April 2013 the company became part of the official register of INNOVATIVE START – UP on the Italian territory.