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AB AETERNO, brand of Sustainable Watches

AB AETERNO is a young, innovative and emerging Italian company. Since 2012 we produce wooden watches Made in Italy with Swiss movement, combining the beauty of nature to watchmaking. All began while Marco Tommasoni - Founder of AB AETERNO - was in Australia. During a visit to a natural reserve Marco developed the idea of a watch made by wood. Born this way the concept of the first series of AB AETERNO watches. In order to taste the reaction of public and experts of the sector, Marco took part to the Reed Gift Fair in Sydney getting positive feedback. This convinced Marco to dive into the new adventure.

Hand Made with Swiss Movement

Creativity and craftsmanship have always characterized AB AETERNO wooden watches. Each watch is handmade and well-finished in every detail. All our wooden watches are subjected, by our staff, to a quality control that guarantees their perfect operation. The innovation and expertise of our production processes makes AB AETERNO a perfect ambassador of Made in Italy throughout the world. All AB AETERNO are equipped with Swiss movement. Innovative products that blend ancient materials with the best modern technology.

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Sustainable products

Thanks to R&D investments AB AETERNO is developing new eco-sustainable and recycled materials for the creation of new collections. We use only 100% natural wood without the application of any type of glaze and paint. This makes AB AETERNO wooden watches completely hypoallergenic and toxic free, respectful of the world we live and of people’s health. The absence of treatments makes wood to change its appearance during time. The changes which the wood is subjected by use become the reason of personalization of each product. So every watch is unique and special

Eco-Fashion and innovative

We strive to sensitize people to think and to act in a sustainable way, through a new expression of fashion and style: Eco-fashion. A new trend that is increasingly affect different areas, from emerging designers to big maison. Green and watchmaking merged into a new combination. AB AETERNO invests a lot of energies and resources in Research & Development, bringing innovation in production processes and testing new recycling materials for the creation of new collections. In April 2013 the company became part of the official register of INNOVATIVE START – UP on the Italian territory.

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